Visitors
31
Organic traffic −22% 30d
GG
Grand & Grove Realty
Anomalygrandandgroverealty.com·Real estate
39
Score 39 · held back by Visibility
GA4AdsGBPGSCAhrefsLast analyzed Aug 31, 4:48 AM
Updated 2d ago
grandandgroverealty.com·Real estate
Score 39 · held back by Visibility
12 critical · 12 warning
Lead conversions down 62% vs prior 30d.
Ads clicks (1,920) and GA4 paid sessions (620) differ by 68%.
Buyer Leads — City spent $3,100 (55% of budget) for 2 conversions at $1,550 CPA.
Google Ads spend +37% (30d) while conversions −67% (30d) and ROAS −72% (30d).
Buyer Leads — City spent $3,100 for 2 conversions.
Average rating fell from 4.1 to 3.6.
Organic traffic down 40% vs prior 30d; visibility well behind all tracked competitors.
Domain Rating dropped from 34 to 28.
Organic sessions dropped 22% vs prior 30d (z=3.8).
Keywords in top 10 fell 31% vs prior 30d.
Listing-page lead forms −18% vs prior 30d.
0 posts in 90d; 22 listing pages with lastmod > 60d.
Engagement rate fell from 49% to 36%.
Paid-channel engagement fell −36% while spend rose +37%.
CTR down 28% vs prior 30d.
Website clicks and call clicks both down ~45%.
Impressions up 8% vs prior 30d while clicks fell 20%.
1 keyword sit in positions 8–10.
A tracked competitor outranks the client on 10 keywords.
"realtor near me" is a visibility opportunity (score 10763).
"luxury homes" is a visibility opportunity (score 8400).
"condos for sale" is a visibility opportunity (score 7350).
Bounce rate 71%, +8pts vs prior 30d.
CLS 0.18 on /listings/* exceeds 0.1 threshold.
LLM overview
Grand & Grove Realty needs a hard reset. Analytics lead conversions are down 62% and engagement collapsed. Ads spent $5,600 at 0.80x ROAS — Buyer Leads — City alone burned $3,100 for 2 conversions. GBP rating fell to 3.6 and profile actions (website and calls) dropped ~45%. Do not scale anything until tracking, offers, and reviews are triaged.
Generated Aug 31, 4:48 AM · fixture/seed
sessions
Organic sessions dropped 22% vs prior 30d (z=3.8).
position
Keywords in top 10 fell 31% vs prior 30d.
conversions
Listing-page lead forms −18% vs prior 30d.
engagementRate
Bounce rate 71%, +8pts vs prior 30d.
cls
CLS 0.18 on /listings/* exceeds 0.1 threshold.
sessions
0 posts in 90d; 22 listing pages with lastmod > 60d.
Visitors
31
Organic traffic −22% 30d
Visibility
28
Keywords in top 10 −31% 30d
Conversion
36
Lead forms −18% 30d
Engagement
58
Bounce 71%, +8pts 30d
Technical
67
CLS 0.18 on listing pages
Content
44
0 posts 90d · 22 listings stale
Acquisition
Last 30 days vs prior 30 days
GSC Impressions
41,000
GBP Search views
720
GBP Maps views
1,100
Ads Impressions
128,000
GSC Clicks
740
CTR
1.8%−26% vs prior 30d
GBP Website clicks
64
Action rate
5.7%−25% vs prior 30d
Ads Clicks
1,920
CTR
1.5%−28% vs prior 30d
GA4 Sessions
1,980
GA4 Conversions
8
Conversion rate
0.4%−51% vs prior 30d
GBP Call clicks
18
GBP Direction requests
22
Ads Conversions
6
Ads Spend
$5,600
Ads ROAS
0.80x
Last 30 days vs prior 30 days · Ads vs GA4 paid channel
Ads clicks (1,920) and GA4 paid sessions (620) differ by 68%.
Spend
$5,600
+37% vs prior 30d
ROAS
0.80x
−72% vs prior 30d
Ads clicks
1,920
−23% vs prior 30d
Ads conversions
6
−67% vs prior 30d
GA4 paid sessions
620
−37% vs prior 30d
GA4 paid engagement
28.0%
−36% vs prior 30d
GA4 paid conversions
3
−75% vs prior 30d
Ads clicks
1,920
GA4 paid sessions
620
68% gap
Ads conversions
6
GA4 paid conversions
3
50% gap
| Campaign | Spend | Share | Conversions | CPA | Flag |
|---|---|---|---|---|---|
| Buyer Leads — City | $3,100 | 55% | 2 | $1,550 | Waste |
| Seller Leads | $1,600 | 29% | 2 | $800 | — |
| Brand Search | $900 | 16% | 2 | $450 | — |
16 keywords one push from page 1
CLS 0.18 on listing pages
Keywords in top 10 −31% 30d
−31% (30d) / −24% (90d)
| Site | DR | Organic traffic | Organic keywords |
|---|---|---|---|
| HomeVista Properties | 51.0 | 4,800 | 1,540 |
| Lakeshore Realty | 44.0 | 3,200 | 1,120 |
| Urban Nest | 39.0 | 2,400 | 890 |
| Grand & Grove Realty (client) | 28.0 | 980 | 420 |
| Keyword | Position | Volume | Beating us |
|---|---|---|---|
| homes for saleLost | 28.4was 19.2 (30d) | 22,100 | HomeVista Properties · 3.4 |
| houses near meLost | 31.2was 22.4 (30d) | 6,400 | HomeVista Properties · 4.8 |
| real estate agentLost | 24.6was 16.8 (30d) | 8,900 | Urban Nest · 5.2 |
| realtor near meLost | 19.8was 12.6 (30d) | 4,100 | Lakeshore Realty · 5.1 |
| condos for saleLost | 16.2was 9.4 (30d) | 2,800 | Urban Nest · 7.2 |
| homes for sale downtownLost | 22.1was 15.4 (30d) | 2,100 | Urban Nest · 6.4 |
| luxury homesLost | 18.4was 14.1 (30d) | 3,200 | HomeVista Properties · 5.6 |
| lake homesAt risk | 9.4was 8.1 (30d) | 1,400 | Lakeshore Realty · 3.8 |
| Keyword | Position | Volume | GSC |
|---|---|---|---|
| first time home buyerAlmost page 1 | 12.8was 11.2 (30d) | 1,800 | 8 clicks · 1,600 impr. · one push from page 1 |
| open houses this weekendAlmost page 1 | 14.6was 18.2 (30d) | 960 | 4 clicks · 820 impr. · one push from page 1 |
| Keyword | Intent | Position | Volume | GSC clicks | Beating us |
|---|---|---|---|---|---|
| 1realtor near me | Non-branded | 19.8was 12.6 (30d) | 4,100 | 6 | Lakeshore Realty · 5.1 |
| 2luxury homes | Non-branded | 18.4was 14.1 (30d) | 3,200 | 6 | HomeVista Properties · 5.6 |
| 3condos for sale | Non-branded | 16.2was 9.4 (30d) | 2,800 | 4 | Urban Nest · 7.2 |
| 4first time home buyer | Non-branded | 12.8was 11.2 (30d) | 1,800 | 8 | HomeVista Properties · 4.1 |
| 5open houses this weekend | Non-branded | 14.6was 18.2 (30d) | 960 | 4 | Urban Nest · 9.6 |
| 6homes for sale grand rapids | Non-branded | — | 2,100 | 2 | — |
| 7lake homes | Non-branded | 9.4was 8.1 (30d) | 1,400 | 6 | Lakeshore Realty · 3.8 |
Last 30 days vs prior 30 days
Last ingested Aug 31, 4:48 AM
Search views
720
−27% vs prior 30d
Maps views
1,100
−18% vs prior 30d
Website clicks
64
−42% vs prior 30d
Call clicks
18
−50% vs prior 30d
Direction requests
22
−29% vs prior 30d
Avg. rating
3.6
−12% vs prior 30d
Reviews
41
+8% vs prior 30d