Visitors
82
Sessions −5% 30d
HL
Heritage Law Partners
Anomalyheritagelawpartners.com·Legal
75
Score 75 · held back by Conversion
GA4AdsGBP · offGSCAhrefs · offLast analyzed Aug 30, 12:10 PM
Updated 2d ago
heritagelawpartners.com·Legal
Score 75 · held back by Conversion
2 critical · 7 warning · 3 info
Google Ads spend +17% (30d) while conversions −22% (30d) and ROAS −25% (30d).
Consult-request completions −16% vs prior 30d (z=2.7).
Organic sessions down 15% vs prior 30d.
Ads clicks (640) and GA4 paid sessions (410) differ by 36%.
Ads clicks +5% vs prior 30d while conversions −22%.
Personal Injury spent $1,680 (53% of budget) for 3 conversions at $560 CPA.
Personal Injury spend is 52% of budget with 3 conversions.
Impressions down 18% vs prior 30d; average position slipped to 14.8.
Contact-page conversion 0.7% vs 1.4% baseline.
"personal injury lawyer" is a visibility opportunity (score 7800).
"estate planning attorney" is a visibility opportunity (score 3280).
"heritage law" is a visibility opportunity (score 1280).
LLM overview
Heritage Law Partners is on the watch list for two independent reasons. Organic sessions are down 15% in Analytics, and Ads spend rose while conversions fell — Personal Injury is 52% of spend with only 3 conversions. Estate Planning is the more efficient campaign. GBP is not connected.
Generated Aug 30, 12:10 PM · fixture/seed
conversions
Consult-request completions −16% vs prior 30d (z=2.7).
ctr
Contact-page conversion 0.7% vs 1.4% baseline.
Visitors
82
Sessions −5% 30d
Visibility
81
Avg position 7.9, stable
Conversion
44
Consult requests −16% 30d
Engagement
83
Pages/session 2.8
Technical
88
CWV pass · 99.9% uptime
Content
80
1 practice-area update 30d
Acquisition
Last 30 days vs prior 30 days
GSC Impressions
22,000
Ads Impressions
38,400
GSC Clicks
540
CTR
2.5%+3% vs prior 30d
Ads Clicks
640
CTR
1.7%−3% vs prior 30d
GA4 Sessions
1,180
GA4 Conversions
11
Conversion rate
0.9%−17% vs prior 30d
Ads Conversions
7
Ads Spend
$3,200
Ads ROAS
2.10x
Last 30 days vs prior 30 days · Ads vs GA4 paid channel
Ads clicks (640) and GA4 paid sessions (410) differ by 36%.
Spend
$3,200
+17% vs prior 30d
ROAS
2.10x
−25% vs prior 30d
Ads clicks
640
+5% vs prior 30d
Ads conversions
7
−22% vs prior 30d
GA4 paid sessions
410
+8% vs prior 30d
GA4 paid engagement
52.0%
−7% vs prior 30d
GA4 paid conversions
4
−33% vs prior 30d
Ads clicks
640
GA4 paid sessions
410
36% gap
Ads conversions
7
GA4 paid conversions
4
43% gap
| Campaign | Spend | Share | Conversions | CPA | Flag |
|---|---|---|---|---|---|
| Personal Injury | $1,680 | 53% | 3 | $560 | Concentration |
| Estate Planning | $920 | 29% | 3 | $307 | — |
| Brand Search | $600 | 19% | 1 | $600 | — |
8 keywords one push from page 1
CWV pass · 99.9% uptime
Avg position 7.9, stable
+1% (30d) / +3% (90d)
Add competitors to benchmark visibility.
No lost or at-risk rankings in this set.
No keywords sitting in positions 11–20.
| Keyword | Intent | Position | Volume | GSC clicks | Beating us |
|---|---|---|---|---|---|
| 1personal injury lawyer | Non-branded | — | 7,800 | 140 | — |
| 2estate planning attorney | Non-branded | — | 4,100 | 90 | — |
| 3heritage law | Branded | — | 1,600 | 80 | — |
Last 30 days vs prior 30 days
Last ingested Aug 30, 12:10 PM
Users
940
−7% vs prior 30d
Sessions
1,180
−5% vs prior 30d
Engagement rate
55.0%
−4% vs prior 30d
Conversions
11
−21% vs prior 30d
| Channel | Sessions | vs prior 30d | Engagement | Conversions |
|---|---|---|---|---|
| Organic Search | 520 | −15% | — | — |
| Paid Search | 410 | +8% | 52.0% | 4 |
| Direct | 180 | +6% | — | — |