Visitors
81
Sessions +3% 30d
LH
Lakeshore Home Services
Watchlakeshorehomeservices.com·Home services
79
Score 79 · held back by Technical
GA4AdsGBP · offGSCAhrefsLast analyzed Aug 30, 5:40 PM
Updated 2d ago
lakeshorehomeservices.com·Home services
Score 79 · held back by Technical
1 critical · 4 warning · 5 info
Google Ads spend +11% (30d) while conversions −18% (30d) and ROAS −16% (30d).
Conversions down 21% vs prior 30d despite stable sessions.
Ads clicks +3% vs prior 30d while conversions −18%.
2 keywords sit in positions 8–10.
LCP 3.1s on /services/* exceeds 2.5s threshold.
Organic clicks held steady vs prior 30d.
Modest visibility gains; add competitors to benchmark against local rivals.
"plumber near me" is a visibility opportunity (score 9250).
"hvac repair" is a visibility opportunity (score 8680).
"home services" is a visibility opportunity (score 6650).
LLM overview
Lakeshore Home Services has stable Analytics sessions but conversions are down 21%. Ads ROAS fell from 3.10x to 2.60x as CPC climbed. There is no Business Profile connected, so local-pack demand is a blind spot. This is a watch, not an emergency — the mix is working, the close rate and CPC are not.
Generated Aug 30, 5:40 PM · fixture/seed
lcp
LCP 3.1s on /services/* exceeds 2.5s threshold.
Visitors
81
Sessions +3% 30d
Visibility
81
Avg position 8.4, stable
Conversion
82
Call tracking +2% 30d
Engagement
80
Time-on-page 2m 14s
Technical
61
LCP 3.1s on service pages
Content
84
2 project recaps published 30d
Acquisition
Last 30 days vs prior 30 days
GSC Impressions
48,000
Ads Impressions
48,200
GSC Clicks
1,480
CTR
3.1%−1% vs prior 30d
Ads Clicks
890
CTR
1.8%−3% vs prior 30d
GA4 Sessions
3,010
GA4 Conversions
19
Conversion rate
0.6%−23% vs prior 30d
Ads Conversions
14
Ads Spend
$1,640
Ads ROAS
2.60x
Last 30 days vs prior 30 days · Ads vs GA4 paid channel
Ads clicks +3% vs prior 30d while conversions −18%.
Spend
$1,640
+11% vs prior 30d
ROAS
2.60x
−16% vs prior 30d
Ads clicks
890
+3% vs prior 30d
Ads conversions
14
−18% vs prior 30d
GA4 paid sessions
920
+5% vs prior 30d
GA4 paid engagement
46.0%
−8% vs prior 30d
GA4 paid conversions
11
−21% vs prior 30d
Ads clicks
890
GA4 paid sessions
920
3% gap
Ads conversions
14
GA4 paid conversions
11
21% gap
| Campaign | Spend | Share | Conversions | CPA | Flag |
|---|---|---|---|---|---|
| Emergency HVAC | $720 | 44% | 8 | $90 | — |
| Seasonal Tune-up | $540 | 33% | 4 | $135 | — |
| Brand Search | $380 | 23% | 2 | $190 | — |
5 keywords one push from page 1
LCP 3.1s on service pages
Avg position 8.4, stable
+1% (30d) / +4% (90d)
Add competitors to benchmark visibility.
| Keyword | Position | Volume | Beating us |
|---|---|---|---|
| furnace repairAt risk | 8.8was 9.4 (30d) | 2,100 | — |
| plumber near meAt risk | 9.4was 10.2 (30d) | 14,800 | — |
| Keyword | Position | Volume | GSC |
|---|---|---|---|
| hvac repairAlmost page 1 | 12.8was 13.6 (30d) | 6,200 | 280 clicks · 8,200 impr. · one push from page 1 |
| home servicesAlmost page 1 | 18.2was 19.4 (30d) | 3,800 | 8 clicks · 2,800 impr. · one push from page 1 |
| emergency plumberAlmost page 1 | 11.4was 14.2 (30d) | 2,900 | 18 clicks · 2,600 impr. · one push from page 1 |
| water heater repairAlmost page 1 | 14.6was 16.1 (30d) | 1,600 | 6 clicks · 1,400 impr. · one push from page 1 |
| Keyword | Intent | Position | Volume | GSC clicks | Beating us |
|---|---|---|---|---|---|
| 1plumber near me | Non-branded | 9.4was 10.2 (30d) | 14,800 | 86 | — |
| 2hvac repair | Non-branded | 12.8was 13.6 (30d) | 6,200 | 280 | — |
| 3home services | Non-branded | 18.2was 19.4 (30d) | 3,800 | 8 | — |
| 4ac repair near me | Non-branded | — | 7,100 | 160 | — |
| 5emergency plumber | Non-branded | 11.4was 14.2 (30d) | 2,900 | 18 | — |
| 6furnace tune up | Non-branded | — | 5,400 | 190 | — |
| 7water heater repair | Non-branded | 14.6was 16.1 (30d) | 1,600 | 6 | — |
| 8furnace repair | Non-branded | 8.8was 9.4 (30d) | 2,100 | 24 | — |
Last 30 days vs prior 30 days
Last ingested Aug 30, 5:40 PM
Users
2,280
+3% vs prior 30d
Sessions
3,010
+3% vs prior 30d
Engagement rate
48.0%
−6% vs prior 30d
Conversions
19
−21% vs prior 30d
| Channel | Sessions | vs prior 30d | Engagement | Conversions |
|---|---|---|---|---|
| Organic Search | 1,410 | +2% | — | — |
| Paid Search | 920 | +5% | 46.0% | 11 |
| Direct | 410 | −5% | — | — |