Visitors
38
Organic sessions −18% 30d
WA
Westside Auto Group
Anomalywestsideautogroup.com·Automotive
49
Score 49 · held back by Visitors
GA4AdsGBPGSCAhrefsLast analyzed Aug 31, 5:05 AM
Updated 2d ago
westsideautogroup.com·Automotive
Score 49 · held back by Visitors
9 critical · 14 warning · 1 info
Conversions down 54% vs prior 30d.
Ads clicks (4,200) and GA4 paid sessions (2,100) differ by 50%.
Google Ads spend +35% (30d) while conversions −59% (30d) and ROAS −68% (30d).
Average rating fell from 4.3 to 3.9.
Organic traffic down 29% vs prior 30d; Domain Rating fell from 41 to 36.
Organic sessions dropped 18% vs prior 30d (z=3.1).
5 keywords lost page-one or dropped 3+ positions.
Discover +15% (30d) while Convert −51% (30d). Visibility is up, leads are down.
LCP 4.8s exceeds 4.0s threshold on 62% of URLs.
Paid search sessions down 42% while organic is flat.
Google Ads impressions +17% (30d) while clicks −18% (30d).
New Inventory spent $5,100 (61% of budget) for 4 conversions at $1,275 CPA.
Paid-channel engagement fell −33% while spend rose +35%.
CPC up 64% vs prior 30d.
Call clicks down 48% vs prior 30d while maps views rose.
Google Search Console impressions +20% (30d) while clicks −16% (30d).
Keywords in top 3 dropped from 34 to 22 while competitors gained ground.
Discover +15% (30d) while Visit −18% (30d). Visibility is up, visits are down.
3 keywords sit in positions 8–10.
A tracked competitor outranks the client on 9 keywords.
"used cars for sale" is a visibility opportunity (score 38850).
"car dealership near me" is a visibility opportunity (score 24150).
Contact-form conversion 1.1% vs 1.8% baseline.
"used cars near me" is a visibility opportunity (score 24100).
LLM overview
Westside Auto Group has a compound problem: Analytics conversions are down 54%, paid search sessions fell 42% while organic held, and Ads ROAS collapsed from 3.40x to 1.10x as spend rose. GBP rating dropped to 3.9 and call clicks halved even as maps views increased, which points to reputation (not discovery) as the local-pack issue.
Generated Aug 31, 5:05 AM · fixture/seed
sessions
Organic sessions dropped 18% vs prior 30d (z=3.1).
position
11 keywords fell from page 1 into positions 11–20.
lcp
LCP 4.8s exceeds 4.0s threshold on 62% of URLs.
conversions
Contact-form conversion 1.1% vs 1.8% baseline.
Visitors
38
Organic sessions −18% 30d
Visibility
42
Avg position slipped 3.2
Conversion
55
Form submits −9% 30d
Engagement
71
Bounce up 6pts 30d
Technical
48
LCP 4.8s · TTFB 920ms
Content
62
Inventory pages 41 days stale
Acquisition
Last 30 days vs prior 30 days
GSC Impressions
142,000
GBP Search views
1,800
GBP Maps views
4,100
Ads Impressions
210,000
GSC Clicks
2,840
CTR
2.0%−30% vs prior 30d
GBP Website clicks
220
Action rate
6.1%−31% vs prior 30d
Ads Clicks
4,200
CTR
2.0%−29% vs prior 30d
GA4 Sessions
8,200
GA4 Conversions
22
Conversion rate
0.3%−44% vs prior 30d
GBP Call clicks
48
GBP Direction requests
90
Ads Conversions
18
Ads Spend
$8,400
Ads ROAS
1.10x
Last 30 days vs prior 30 days · Ads vs GA4 paid channel
Ads clicks (4,200) and GA4 paid sessions (2,100) differ by 50%.
Spend
$8,400
+35% vs prior 30d
ROAS
1.10x
−68% vs prior 30d
Ads clicks
4,200
−18% vs prior 30d
Ads conversions
18
−59% vs prior 30d
GA4 paid sessions
2,100
−42% vs prior 30d
GA4 paid engagement
32.0%
−33% vs prior 30d
GA4 paid conversions
8
−71% vs prior 30d
Ads clicks
4,200
GA4 paid sessions
2,100
50% gap
Ads conversions
18
GA4 paid conversions
8
56% gap
| Campaign | Spend | Share | Conversions | CPA | Flag |
|---|---|---|---|---|---|
| New Inventory | $5,100 | 61% | 4 | $1,275 | Concentration |
| Service Department | $1,800 | 21% | 9 | $200 | — |
| Used Cars | $1,500 | 18% | 5 | $300 | — |
11 keywords one push from page 1
LCP 4.8s · TTFB 920ms
Avg position slipped 3.2
−14% (30d) / −8% (90d)
| Site | DR | Organic traffic | Organic keywords |
|---|---|---|---|
| Premier Auto Group | 52.0 | 9,100 | 2,100 |
| Metro Motors | 48.0 | 7,200 | 1,680 |
| City Auto Sales | 41.0 | 5,400 | 1,240 |
| Westside Auto Group (client) | 36.0 | 4,100 | 890 |
| Keyword | Position | Volume | Beating us |
|---|---|---|---|
| honda dealerLost | 16.8was 10.2 (30d) | 2,400 | Premier Auto Group · 4.6 |
| toyota dealer near meLost | 19.4was 13.1 (30d) | 3,100 | Premier Auto Group · 3.2 |
| used cars for saleLost | 18.4was 12.6 (30d) | 14,800 | Premier Auto Group · 2.8 |
| auto financingLost | 22.1was 16.4 (30d) | 4,100 | Metro Motors · 5.6 |
| car dealership near meLost | 14.2was 9.8 (30d) | 9,200 | Premier Auto Group · 3.8 |
| used suvAt risk | 9.8was 7.2 (30d) | 2,700 | City Auto Sales · 6.8 |
| used trucksAt risk | 9.2was 8.1 (30d) | 3,600 | Metro Motors · 5.4 |
| car serviceAt risk | 8.8was 9.6 (30d) | 1,900 | you |
| Keyword | Position | Volume | GSC |
|---|---|---|---|
| certified pre ownedAlmost page 1 | 12.4was 11.8 (30d) | 2,800 | 14 clicks · 3,100 impr. · one push from page 1 |
| oil changeAlmost page 1 | 11.6was 14.2 (30d) | 4,200 | 190 clicks · 9,800 impr. · one push from page 1 |
| Keyword | Intent | Position | Volume | GSC clicks | Beating us |
|---|---|---|---|---|---|
| 1used cars for sale | Non-branded | 18.4was 12.6 (30d) | 14,800 | 86 | Premier Auto Group · 2.8 |
| 2car dealership near me | Non-branded | 14.2was 9.8 (30d) | 9,200 | 54 | Premier Auto Group · 3.8 |
| 3used cars near me | Non-branded | — | 24,100 | 480 | — |
| 4oil change | Non-branded | 11.6was 14.2 (30d) | 4,200 | 190 | Metro Motors · 7.8 |
| 5toyota dealer near me | Non-branded | 19.4was 13.1 (30d) | 3,100 | 6 | Premier Auto Group · 3.2 |
| 6certified pre owned | Non-branded | 12.4was 11.8 (30d) | 2,800 | 14 | Premier Auto Group · 6.4 |
| 7honda dealer | Non-branded | 16.8was 10.2 (30d) | 2,400 | 310 | Premier Auto Group · 4.6 |
| 8used trucks | Non-branded | 9.2was 8.1 (30d) | 3,600 | 32 | Metro Motors · 5.4 |
Last 30 days vs prior 30 days
Last ingested Aug 31, 5:05 AM
Spend
$8,400
+35% vs prior 30d
Impressions
210,000
+17% vs prior 30d
Clicks
4,200
−18% vs prior 30d
CTR
2.0%
−29% vs prior 30d
CPC
$2.00
+64% vs prior 30d
Conversions
18
−59% vs prior 30d
ROAS
1.10x
−68% vs prior 30d
| Campaign | Spend | Conversions |
|---|---|---|
| New Inventory | $5,100 | 4 |
| Service Department | $1,800 | 9 |
| Used Cars | $1,500 | 5 |